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£/€25 Matched Bet
bookmaker logo £/€25 Matched Bet
New William Hill customers get their first bet match up to £/€25 with the latest William Hill promo code for 2016 as detailed below:
Ends: 31-10-2016
5 days left
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William Hill Promo Code 2016

2016 William Hill New Customer Promotions

Below are all current William Hill new customer offers, free bets and bonuses. To access simply use the links below and the William Hill promo code 2016 specified alongside it - further details here.

 New Account OfferWilliam Hill Promo CodeQualifying Link
William Hill Sports£/€25 Free Matched BetF25Claim Here
William Hill CasinoUp To £150 BonusCASINO150Claim Here
William Hill Vegas£20 Risk-FreeVEGAS20Claim Here
William Hill GamesUp To £200 BonusGAMES200Claim Here
William Hill BingoSpend £10 Play With £50B50Claim Here
William Hill PokerUp To $2,000 BonusWHP2000Claim Here
William Hill Poker£75 Bonus Gift BagWHP2000Claim Here

William Hill are the biggest bookmaker in the United Kingdom, with a shop portfolio that totals over 2,300 shops. The self-proclaimed "Home of Betting." Known around the globe, William Hill has a considerable heritage and a track record that attracts punters in number. They are also a huge force online, with a customer footprint that totals over 2.3 million active customers - far more than rivals Coral and Ladbrokes. We offer new customers an enhanced £/€25 free bet, which is £/€5 more than William Hill's standard Bet £/€10, Get £/€20 offer, if you go direct.

Please note, the William Hill no deposit bonus for 2016 recently ended, however if you're looking for something similar check out this range of no deposit offers.

Already An Existing William Hill Customer?

If you're already an existing William Hill customer then the new account sign-up offers listed on this page sadly won't apply to you, however some outstanding alternative offers are as follows:

William Hill Promo Code - Getting Started Guide

William Hill have ensured that opening an account and accessing your applicable bonus/free bet is fast and seamless. We have even documented the William Hill promo codes that you need to enter within their promotional code field when registering to access their current October 2016 sport free bet and No Deposit Required Casino bonus. All other bonuses currently do not require a promo code. Receiving your new sportsbook customer free bet is as simple as following the steps below:
  • Step 1 - Close any instances of the William Hill website on your browser.
  • Step 2 - Open the William Hill website on the deal you want by clicking on the promotional link above that you choose.
  • Step 3 - Click the “Join Now” link in the middle of William Hill's website and fill out the account registration form. You will be asked to enter a username and password, which you should record and keep private - you need these details ongoing to login. Remember to ensure that the Promotional Code field is populated with the correct promo code for the deal you have chosen.
  • Step 4 - Deposit at least £/€5 and place your first sportsbook bet at odds of at least 1.5 (1/2). This also applies for combined odds or multiples. William Hill will then give you a free bet up to a maximum stake of £/€25.
  • Step 5 - William Hill will credit your account with your free matched-bet as soon as your first qualifying bet has been placed. You then have a generous 30 days to use it.

All of our blue promotion links here at take you to and automatically qualify you for the appropriate William Hill new customer promotion. All deals are current, live and verified, so choose the deal that takes your fancy, make a note of the William Hill Promo Code 2016 and grab a great deal with total confidence.

William Hill Sports Free Bet Promotion Requirements

William Hill welcome new customers from a number of countries. United Kingdom and Republic of Ireland customers are naturally welcomed with a £/€25 free bet. However new accounts are also welcomed with this matched bet deal from individuals in Canada (paid in local currency) and The Netherlands. This offer is a guaranteed £/€25 matched free bet, which is available as soon as you place your first qualifying bet. The immediacy is market-leading. William Hill will match your first bet stake between £/€5 and £/€25.

Our £/€25 matched free bet offer is a special enhanced offer, which is not available directly with William Hill, who instead give new customers their standard Bet £/€10, Get £/€20 free offer.

Free Bet Amount - Up to £/€25; Qualifying Deposit - £/€5; Qualifying Bet - Sportsbook (Fixed Odds) - Sportsbook (Fixed Odds) - The promotion is triggered after your first bet. Stake between £/€5 and £/€25 on any bet at odds of at least 1.5 (1/2). Includes combined odds and multiples; Free Bet Activation - Your first bet's original stake will be matched in the form of a free bet up to £/€25. Your free bet is credited as soon as you place your first qualifying bet; Free Bet Terms and Conditions - All free bets are valid for 30 days after issue, which is longer than many online bookmakers. Free bet stake is not returned.

Why Choose William Hill?

William Hill have the largest number of shops in the United Kingdom, and now have a growing footprint across Europe, Australia and the United States. Turnover of £8.9 billion in 2014 speaks for itself as does a UK shop portfolio of well over 2,300 shops. Speak to any member of the general public and ask for the name of a bookmaker and William Hill won't be far from most people's lips. Sponsorship of England and Scotland football teams as well as the FA Cup, Scottish Cup and the PDC World Darts Championship keeps William Hill in the eyes of their key market. Such coverage doesn't come cheap!

However much of William Hill's success both from a business and customer perspective has been the fact that their online products have always been on-trend, up to speed and way ahead of their 'clicks and mortar' opposition namely Coral and Ladbrokes. So now generates approaching 60% of the Group's turnover from it's digital products. The website is the second most visited online sports betting company globally ahead of dedicated online 'champion' Betfair; meanwhile blowing Sky Bet, Bet Victor and Sportingbet out of the water.

With a customer base of over 2 million active customers, William Hill again sits behind only bet365 when it comes to size, and it's interesting to note that William Hill appeals to pre-event punters as 65% of revenue in 2014 was from pre-match wagers. With a massive footprint across football and horse racing, William Hill is a must-have online account for all online punters and their Casino/Games/Vegas products are amongst the most popular operated by bookmakers.

William Hill have also just launched their Priority Access. In partnership with MasterCard, the card allows immediate positive balance withdrawals. It's a Prepaid card so you can't access credit, but the Priority Access card allows you to shop online, withdraw at ATM cash machines, spend on the high-street, or use abroad. It's even contactless up to £30.

William Hill Promo Code 2017

Any changes to the William Hill promo code for 2017 will be published on this page in January.

Signature Promotions

Cash In My Bet - William Hill's Cash Out facility. Cash In My Bet is available on selected baseball, basketball, boxing, cricket, darts, football, golf, snooker and tennis markets, pre-match and In-play. A strong facility especially for ACCA punters who want to take a profit when it's difficult to trade out on the exchanges. Technically, the service is not as flexible as say bet365 or Paddy Power's yet; but the initial iteration is an excellent tool as it's easy to use and naturally it can give you the edge to guarantee a profit on speculative selections across multiple sports.

Football ACCA Insurance - William Hill were the instigators of this promotion. Place a football ACCA of six teams or more and if one team lets you down, William Hill refund your stake as a free bet. The killer point here is that they refund up to a market-leading £/€50. Applies to straight accumulator bets Match Betting, Match Result & Both Team To Score and Both Teams To Score selections only.

Super Sub - An interesting and innovative promotion for those who love player scorer markets. In selected televised matches this season, if the player you have bet on is substituted your bet runs onto the player who replaced him at the original price.

Best Price Guaranteed Horse Racing and UK Greyhounds - it's industry standard these days; but William Hill won't be beaten on price across UK or Irish horse racing. However where punters get a real-edge is with UK Greyhounds where William Hill also guarantee the very best price. Take the early price with total confidence.

Goal Scorer 2nd Chance - William Hill will refund all First Goalscorer bets if your selection goes onto to score the second goal in the game. Refunds up to a maximum stake of £/€50. Available on both PC and Mobile.

NFL ACCA Insurance - The original football ACCA insurance is now available on the NFL. Simply place an American football accumulator bet of six or more selections on either money line, match spread or total points markets and if one pick lets you down, you get your stake back as a free bet. Maximum stake up to £/€50.

Touchdown Scorer 2nd Chance - As per the football offering. Refunds up to a maximum stake of £/€50.

William Hill Quick Facts

  • Company Name: William Hill Group PLC
  • Registered Offices: Greenside House, 50 Station Road, Wood Green, London, N22 7TP
  • Founded: 1934
  • Employees: 16,000
  • License: Gibraltar Gaming License & UK Gambling Commission
  • Active Customers: 2.3 million
  • Payment Methods: Visa, MasterCard, Maestro, ClickandBuy, Ukash, POLi, PayPal, Neteller, Skrill (Moneybookers), paysafecard, EntroPay, WebMoney and Bank Transfer

William Hill Key Features

  • Online sports betting
  • Mobile-based sports betting, with user friendly apps across android, iPad, and iPhone
  • Fully British Gambling Commission licensed, and a member both the Independent Betting Adjudication Service and Gamcare
  • Full online gaming product portfolio including casino, vegas, poker and bingo websites

William Hill accept payment in 10 currencies: Australian Dollar, Canadian Dollar, Danish Kroner, Euros, Japanese Yen, Singapore Dollar, Swedish Kroner, Swiss France, Sterling and US Dollars are all accepted

Sports market coverage for William Hill is around the industry standard at 25 sports. In alphabetical order you can bet on: American Football, Aussie Rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Football, Gaelic Sports, Greyhounds, Golf, Handball, Horse Racing, Ice Hockey, Motorsports, Politics, Pool, Rugby League, Rugby Union, Snooker, Tennis, UFC, Volleyball and Winter Sports.

William Hill Bonuses

William Hill offer casino, poker and bingo customers a fantastic range of digital products. Of all the established online bookmaker brands their gaming offering is certainly on a par with market leaders bet365 and global casino leader 888. William Hill Casino is powered by Playtech, is available in instant play and downloadable versions and offers well in excess of 200 different games.

Where William Hill truly excel is with their range of promotions which attract and encourage gamers to play. Very few online casinos offer a new players a no deposit required offering, but William Hill Casino they give new players £/€10 of house money to play casino or slots for real, with absolutely no need to deposit funds. This taster option is quite rightly popular, but be sure to click the promotion link below and enter the correct Promotional Code as highlighted.

A strong £150 welcome bonus on your first deposit is available for new players, on the Instant-Play Casino where no download is required. However it's worth noting that you can grab a £200 Welcome Bonus if you choose to download the casino client, which will give you a better experience anyway. Additionally their is a VIP Casino bonus, plus William Hill's vegas and games products have their own specific new player bonuses. William Hill follows the strategy of market leader bet365; as they both allow new product bonuses to be used separately. Sign up to the Sportsbook offer for example, and if you then want to play Casino, you can access that their Welcome Bonus incrementally. This practice is not as standard in the online gambling space as you would probably think, with some operators restricting bonuses to one per customer i.e. the initial bonus a customer signs up to.

  • William Hill Poker - £75 bonus gift bag - click here for details - use William Hill Poker promo code WHP2000
  • William Hill Casino - £150 Instant-Play Welcome Bonus - click here for details - use William Hill Casino promo code CASINO150
  • William Hill Games - £200 Welcome Bonus - click here for details - use William Hill Games promo code GAMES200
  • William Hill Vegas - £20 risk-free new player bonus - click here for details - use William Hill Vegas promo code VEGAS20
  • William Hill Bingo - Spend £10, Play with £50 - click here for details - use William Hill Bingo promo code B50

William Hill promo code 2016 details, offers and all featured new customer promotions correct when published in October 2016 but subject to change.

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